DEBORAH  DEMAREST, MD, MBA
Managing Director -Health Sciences

Working alone or with teams Dr. Demerest helps companies define biotech market trends and establish business strategies and programs most effective for achieving short and long-term objectives.  Dr. Demerest holds an MD from Columbia University and a MBA from New York University.  She is an adjunct professor at Stanford University, Palo Alto and Golden Gate University, San Francisco.  She is a published author in Biotech\High Tech publications: PC Magazine; Forbes; Wall Street Journal; Healthy Mind Healthy Body; Contra Costa Times;  and the San Francisco Chronicle.

Projects range from strategic to crisis management. Client list consists of early stage start-ups and Fortune 1000's including Fresenius Hemotechnology Inc., Johnson & Johnson Health Care Systems, Ciba Pharmaceuticals, HELIX SYSTEMS, High Technology Co., Biofield, Cypress BioSciences, AXOLOTL, High Technology Corp., BD Biosciences, Cross-Over Communications Inc., and JSA Communications.

Representative projects include:

Activated crisis corporate communications management intervention for the President of Ciba Pharmaceuticals during a difficult downsizing period.  Contributions encompassed speech writing, employee communications plans, press communications and national script preparations for Ciba sales regional managers.

Served as interim Biotech Communications VP for Fresenius Hemotechnolgy.  Reviewed market research and clinical trial data to establish market feasibility for product positioning and longer-term business plans.  Wrote all medical content for company’s first web site (www.freseniusht.com).  Reviewed biotech market conditions to establish disease application trends for new product development.

Key contributor to practiceID a web based medical communications start-up dot.com. Identified market trend for the growing demand for cosmetic medical procedures. Conducted primary and secondary research to formulate business plan and prepare financial road show. (www.drkwolek.com)

Led swat team effort to rapidly develop marketing communications materials for HELIX SYSTEMS' first product introduction, state-of-the-art software for laboratory data management, at the American Chemical Society Conference.  The product uses bio-informatics in software to handle work group communications for scientific information, life science, and pharmaceutical and chemical research groups.

After conducting marketing research, on bioinformatics, developed a pre-emptive marketing communications program for AXOLOTL, a high technology-based service company. This innovative collaborative clinical information system links independent health care organizations and medical insurance companies.  The underlying Internet and messaging technologies especially challenged product communications.

Previous executive positions include:
ENZON, Inc.,  Piscataway, NJ, Director of Biotech Corporate Communications
BECTON DICKINSON IMMUNOCYTOMETRY SYSTEMS  San Jose, CA,  Director Worldwide Marketing Communications
INTERPUBLIC LOWE & PARTNERS/SMS San Francisco, CA, Vice President
KETCHUM COMMUNICATIONS  San Francisco, CA,  Account Supervisor
DANCER, FITZGERALD SAMPLE ADVERTISING, INC. New York, NY, Senior Account Executive
BRISTOL-MYERS SQUIBB  New York, NY,  Manager - Marketing Research
GOODHOUSEKEEPING MAGAZINE New York, NY,  Editor
The New York Times New York, NY

EDUCATION
'88 Columbia University  New York, NY -  Doctorate - medicine and biochemistry
'83 New York University – Stern School of Business  New York, NY -  MBA with Marketing emphasis
'76 City University of New York   New York, NY -  BA/BS Communications & Pre-Med - Phi Beta Kappa

PROFESSIONAL ASSOCIATIONS & Other ACHIEVEMENTS
Biotechnology Association of the Bay Area.
Member American Press Association and AMA.
Completed software certificate: cross-platform MAC/PC. Healed College advanced computer courses.
Professional Selling and Negotiation Certificate.
Published 192 page Book – year 2000 – “Star Grazing”
Guest Speaker at Health and Biotech Conferences.
Adjunct Professor – Stanford University; Golden Gate College;
Current Member of various local Community Service Groups.

For more information please contact:
Seth R. Freeman, Managing Director at:
Tel: +925-376-8700
Fax: +925-376-8770
U.S.Toll Free: +800-933-1850
srfreeman@emcapital.com

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